Li Auto MEGA: Pure Electric MPV Guide 2026
Complete guide to the Li Auto MEGA electric MPV. 710 km range, futuristic design, and Li Auto's first pure electric vehicle.
Li Auto MEGA: The Electric Revolution
The Li Auto MEGA marks a pivotal moment for Li Auto—their first pure battery electric vehicle. This futuristic MPV abandons the brand’s signature EREV technology for a 710 km range all-electric drivetrain, signaling Li Auto’s evolution toward a BEV future.
📅 Last Updated: January 2026
| Quick Specs | Li Auto MEGA |
|---|---|
| Type | Full-size Electric MPV |
| Seating | 6 seats |
| Range (CLTC) | 710 km |
| Powertrain | Pure Electric (BEV) |
| Design | Futuristic “whale-inspired” |
| Launch | November 2023 |
| China Price | ¥559,800 (~€75,000) |
| Est. Europe | €65,000-85,000 |
A Departure from EREV
The MEGA represents a strategic shift for Li Auto:
Why Pure Electric?
- Demonstrates Li Auto can build competitive BEVs
- Addresses regulatory trends toward BEV-only
- 710 km range proves EREV isn’t necessary for long trips
- Launches the i-Series pure electric lineup
The Design Risk
The MEGA’s whale-inspired design is polarizing:
- Supporters: Appreciate bold, futuristic aesthetic
- Critics: Find it unusual compared to conventional MPVs
- Result: Mixed reception affected initial sales
Li Auto MEGA Specifications
Performance
| Specification | Value |
|---|---|
| Powertrain | Dual Motor AWD |
| Range (CLTC) | 710 km |
| Charging | 800V architecture |
| 10-80% Charge | ~22 minutes |
Dimensions
The MEGA is a large vehicle:
| Measurement | Value |
|---|---|
| Length | 5,350 mm |
| Width | 1,965 mm |
| Height | 1,850 mm |
Interior Configuration
- 6 seats in 2+2+2 layout
- Executive second-row captain’s chairs
- Flat floor for easy access
- Premium materials throughout
Key Features
Futuristic Design
- Whale-inspired exterior
- Streamlined aerodynamics
- Minimalist front fascia
- Flush door handles
- Full-width LED light bar
Technology
- Large touchscreen displays
- AD Max ADAS with LiDAR
- Voice control
- OTA updates
- Premium audio system
Family Features
- 6-seat executive layout
- Rear entertainment displays
- Built-in refrigerator
- Flat floor between rows
- Ample cargo space
800V Fast Charging
The MEGA uses 800V architecture for rapid charging:
| Charging Stat | Value |
|---|---|
| Architecture | 800V |
| Max DC | 520 kW |
| 10-80% Time | ~22 minutes |
| 5-min Range Add | 150+ km |
This addresses the main concern with pure EVs: charging time.
Li Auto MEGA Pricing
China Pricing
| Variant | Price (CNY) | ~EUR |
|---|---|---|
| MEGA | ¥559,800 | ~€75,000 |
Estimated European Pricing
| Model | Est. Europe Price |
|---|---|
| MEGA | €65,000-85,000 |
Premium pricing reflects its flagship status and advanced technology.
MEGA vs Competitors
vs Zeekr 009
| Feature | Li MEGA | Zeekr 009 |
|---|---|---|
| Range | 710 km | 582 km |
| Charging | 800V | Standard |
| Design | Futuristic | Conventional |
| 0-100 km/h | ~6s | 4.5s |
| Est. Europe | €65-85K | €120-140K |
Verdict: MEGA offers better range and value; 009 is more powerful and conventional in design.
vs Volvo EM90
| Feature | Li MEGA | Volvo EM90 |
|---|---|---|
| Range | 710 km | 738 km |
| Design | Futuristic | Scandinavian |
| Brand | Unknown | Established |
| Est. Europe | €65-85K | €75-95K |
Verdict: Similar range; EM90 has Volvo brand trust; MEGA has bolder design.
The i-Series: MEGA’s Siblings
The MEGA launched Li Auto’s pure electric future, followed by:
i8 (August 2025)
- Premium BEV SUV
- Competes with NIO ES6
- 600+ km range
i6 (September 2025)
- Mid-size BEV SUV
- More affordable i-Series option
- 600+ km range
Together, the i-Series allows Li Auto to transition from EREV-only to a dual EREV/BEV lineup.
Pros and Cons
What We Like
- Impressive 710 km range
- 800V ultra-fast charging
- Bold, distinctive design
- 6-seat executive configuration
- Li Auto’s tech and build quality
- Signals pure EV future
What Could Be Better
- Polarizing design
- Premium pricing
- China-only availability currently
- Brand unknown in Europe
- Early production challenges
- Limited sales success
European Market Potential
Current Status
The MEGA’s European prospects:
- Li Auto not exporting vehicles currently
- MPV segment has stronger appeal in Europe than North America
- Polarizing design may limit or enhance appeal depending on market
- Premium pricing for unknown brand
Potential Appeal
- Could target wealthy families and executive transport
- Compete with Volvo EM90 and Zeekr 009
- Would need significant brand building
- Polarizing design could differentiate in premium segment
Frequently Asked Questions
Q: Why did Li Auto make a pure EV?
To prove they can build competitive BEVs and prepare for regulations that may eventually require pure electric. The MEGA also launched the i-Series BEV lineup.
Q: Is the MEGA selling well?
Initially struggled due to design controversy and early recall. Sales recovered in late 2024/2025 but remain modest.
Q: How does 710 km range compare?
Excellent. Among the longest range EVs available. Real-world range likely 550-600 km depending on conditions.
Q: Is the design really that controversial?
Opinions vary. Some love the futuristic, whale-inspired look. Others find it too unusual. It’s certainly distinctive.
Related Guides
- Li Auto L9 Guide - EREV flagship
- Li Auto L8/L7 Guide - EREV family options
- Li Auto Brand Overview - Complete brand information
- Zeekr 009 Guide - Competitor comparison
Official Sources
This guide was last updated in January 2026. Li Auto MEGA is currently only available in China, with no European export plans announced.
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