O
Omoda
Stylish Urban SUVs
Target: Young urban buyers
Export-focused, modern design
Chery Automobile
Chery Automobile Co., Ltd. (奇瑞汽车)
Chery is China's largest automotive exporter with 1.14 million vehicles exported in 2024. The company uses sub-brands Omoda (stylish urban) and Jaecoo (rugged adventure) for global expansion, and is building its first European factory in Barcelona, Spain.
2.6M
2024 Sales
1.14M
2024 Exports
+38.4%
YoY Growth
80++
Markets
Chery Brand Portfolio
J
Jaecoo
Rugged Adventure SUVs
Target: Adventure-seeking families
4WD capability, outdoor focus
J
Jetour
Travel-Oriented SUVs
Target: Road trip enthusiasts
Europe launch Nov 2025 (Poland)
E
Exlantix
Premium All-Electric
Target: Premium EV buyers
New luxury EV brand 2025
Featured Model
Omoda E5: Affordable Electric SUV
The Omoda E5 is Chery's answer to the BYD Atto 3—a compact electric SUV at an aggressive price point. In Australia, it's priced cheaper than the Atto 3 while offering competitive specifications.
430 km
WLTP Range
150 kW
Motor Power
61.1 kWh
LFP Battery
7.6s
0-100 km/h
V2L (Vehicle-to-Load) capability
Heat pump standard
7-year vehicle warranty, 8-year battery
E5
Omoda & Jaecoo Model Lineup
Compact SUV (ICE/Hybrid)
Omoda 5
Entry to Omoda brand
Range/Type Petrol / Hybrid
Price From £25,235
Available in Europe View Guide →
Compact Electric SUV
Omoda E5
Affordable electric SUV
Range/Type 430 km
Price From €33,990
Available in Europe View Guide →
Mid-size SUV
Omoda 7
Stylish mid-size SUV
Range/Type ICE/PHEV
Price TBA
Coming Soon View Guide →
Full-size SUV
Omoda 9
Flagship large SUV
Range/Type ICE/PHEV/EV
Price TBA
Coming Soon View Guide →
European Expansion
Manufacturing
ES
Barcelona, Spain
First European factory, production Q4 2025
Market Entry
Spain, Italy, UK Active
Germany Active
Poland (Jetour) Nov 2025
France Planned
EU tariff: 20.7% additional (lower than some competitors)
China's #1 Car Exporter
About Chery Automobile
Founded in 1997 in Wuhu, Anhui Province, Chery is a state-owned enterprise that has grown into China's largest car exporter. In 2024, Chery sold 2.6 million vehicles globally, with 1.14 million exported—a 38.4% increase year-over-year.
Multi-Brand Strategy
O
Omoda Stylish urban SUVs
J
Jaecoo Adventure SUVs
J
Jetour Travel-focused
E
Exlantix Premium EV brand
7-Year Warranty
8-Year Battery
80+ Markets
Chery in Europe
ES
Barcelona Factory
Local production starting Q4 2025
UK, Spain, Italy
Active Germany
Active Poland (Jetour)
Nov 2025 France
Planned 2.6M
2024 Global Sales
1.14M
2024 Exports