BYD Price List Europe 2026: All Models & Trims

BYD Price List Europe 2026: Complete Guide to All Models & Trims

If you’re searching for BYD Europe price information, you’ve found the most comprehensive guide available. BYD has rapidly become one of Europe’s fastest-growing electric vehicle brands, offering everything from affordable city cars starting under €20,000 to premium luxury sedans exceeding €70,000. This complete BYD price list Europe covers every model, trim level, and pricing variation across major European markets.

📅 Last Updated: January 2026 (reflecting latest promotional pricing and model availability)

BYD’s aggressive pricing strategy has reshaped the European EV market, with the company surpassing Tesla in European BEV sales in April 2025. Whether you’re considering the budget-friendly Dolphin Surf or the premium Han sedan, understanding BYD’s pricing structure across different markets is essential for making an informed purchase decision.

Quick Reference	Overview
Entry Price	€19,990 (Dolphin Surf Active)
Most Popular	€29,990-€38,990 (Atto 2, Atto 3, Dolphin)
Premium Range	€60,000-€71,000 (Han, Tang)
Markets Covered	UK, Germany, France, Netherlands, Belgium
Tariff Rate	17% (lowest among major Chinese manufacturers)

BYD Model Overview in Europe

BYD’s European lineup spans eight models from compact hatchbacks to full-size SUVs, positioned across multiple price segments. The BYD price list Europe reflects recent 5-15% price cuts in Germany, with promotional pricing common on newly launched models like the Dolphin Surf and Atto 2.

BYD Atto 2 Pricing

The Atto 2 represents BYD’s latest compact SUV offering, launched in Europe in March 2025. This model bridges the gap between the entry-level Dolphin Surf and the popular Atto 3, offering modern styling and competitive pricing.

Atto 2 Trim Levels Explained

Active Trim: Starts at €29,990 in Germany (promotional, regular €31,990) or £30,850 in the UK. Features 45 kWh battery (300-350 km WLTP range) with standard 12.8-inch touchscreen and comprehensive safety systems.

Boost Trim: Priced at €32,990 in Germany (promotional, regular €34,990) or £30,850 in the UK. UK models feature 51.1 kWh battery vs 45 kWh in Europe. Adds enhanced performance and convenience features.

Comfort Trim: Starts at €38,990 in Germany or £34,950 in the UK. UK models feature 64.8 kWh battery (420 km WLTP range) with premium materials and advanced driver assistance. German availability Q4 2025.

Current Offers: UK buyers ordering before 30 September 2025 receive five years free maintenance. German Aktionspreise reduce Active and Boost trims by €2,000 each.

BYD Dolphin Pricing

The BYD Dolphin is one of Europe’s most popular compact electric hatchbacks, offering exceptional value in the competitive sub-€35,000 segment. The model combines modern design with practical features and multiple battery options.

Dolphin Trim Levels Explained

Active Trim: Starts at £26,195 in the UK or €31,000 in France. Features 44.9 kWh battery (200-250 km WLTP range), ideal for urban commuting.

Boost Trim: Priced at £27,195 in the UK. Maintains 44.9 kWh battery with performance enhancements and additional equipment.

Comfort Trim: Starts at £30,195 in the UK. Features 60.4 kWh battery (400-450 km WLTP range) for longer journeys.

Design Trim: Priced at £31,695 in the UK. Includes 60.4 kWh battery plus ventilated seats, upgraded ambient lighting, and premium materials.

Battery Options: Two capacities available—44.9 kWh (Active/Boost) and 60.4 kWh (Comfort/Design). Larger battery adds €4,000-€5,000 but significantly extends range.

BYD Dolphin Surf Pricing

The Dolphin Surf represents BYD’s most affordable European offering, launched in May 2025 with aggressive pricing designed to capture market share. This compact model makes electric mobility accessible to budget-conscious buyers.

Dolphin Surf Trim Levels Explained

Active Trim: The entry-level Active trim starts at €19,990 in Germany and France (promotional price until June 2025, regular €22,990) or £18,650 in the UK. This trim features a 30 kWh battery providing approximately 200-250 km WLTP range, sufficient for daily urban commuting.

Boost Trim: Priced at €22,990 in Germany and France or £21,950 in the UK, the Boost trim includes a larger 43.2 kWh battery extending range to approximately 300-350 km WLTP. This trim offers better value for drivers who need additional range.

Comfort Trim: The top-tier Comfort trim starts at €24,990 in Germany and France or £23,950 in the UK. It features the 43.2 kWh battery plus premium features including enhanced interior materials, additional safety systems, and upgraded technology.

Promotional Pricing: The Dolphin Surf launched with exceptional promotional pricing, with the base Active trim discounted by €3,000 until the end of June 2025. This aggressive pricing strategy has made the Dolphin Surf one of Europe’s most affordable new electric vehicles.

BYD Atto 3 Pricing

The Atto 3 compact SUV has been one of BYD’s best-selling models in Europe, combining SUV practicality with competitive pricing and modern technology. This model appeals to families and drivers seeking additional space and versatility.

Comfort Trim: The Atto 3 Comfort starts at €37,041 in Germany (promotional price, regular €38,990), €38,990 in France, or £35,485.60 in the UK (with retailer discount). This trim includes a 60.4 kWh battery providing approximately 400-450 km WLTP range, making it suitable for both city driving and longer journeys.

Design Trim: The premium Design trim is priced at €38,940 in Germany (promotional price, regular €40,990) or £37,366.60 in the UK (with retailer discount). This trim adds premium interior materials, enhanced technology features, and upgraded styling elements.

Current Deals: UK buyers can access retailer discounts that reduce pricing by approximately £2,000-£3,000. German customers benefit from promotional pricing that reduces both trims by €1,949-€2,050 compared to catalogue prices.

BYD Seal Pricing

The BYD Seal is a premium electric sedan competing with models like the Tesla Model 3 and BMW i4. It offers sporty performance, advanced technology, and competitive pricing in the premium sedan segment.

Comfort Trim: The Seal Comfort starts at £33,490 in the UK or approximately €42,890 in France. This trim provides an accessible entry point to the Seal lineup while maintaining premium features and performance.

Design Trim: The Design trim is priced at €44,044 in Belgium (promotional price, catalogue €48,400), representing a significant discount. This trim includes premium interior materials, enhanced performance, and advanced driver assistance systems.

Excellence Trim: The top-tier Excellence trim offers maximum performance and luxury features. Pricing varies by market and includes all-wheel drive, highest performance output, and premium interior appointments.

Battery Options: The Seal features an 82.5 kWh battery across most trims, providing extended range suitable for long-distance travel. Performance variants may offer different battery configurations optimized for power delivery.

BYD Seal U Pricing

The Seal U is BYD’s plug-in hybrid SUV offering, combining electric driving capability with the flexibility of a gasoline engine. This model appeals to buyers seeking electric efficiency without range anxiety.

Boost Trim: The Seal U Boost starts at £33,205 in the UK (DM-i PHEV FWD) or approximately €37,500 in France. This trim features an 18.3 kWh battery providing substantial electric-only range for daily commuting.

Comfort Trim: Priced at £35,315 in the UK, the Comfort trim includes a larger 26.6 kWh battery, extending electric-only range and reducing fuel consumption. This trim offers the best balance of electric capability and hybrid flexibility.

Design Trim: The premium Design trim starts at £39,905 in the UK (DM-i PHEV AWD) or €38,600 in France. This trim includes all-wheel drive capability, premium features, and the 18.3 kWh battery optimized for performance.

Hybrid Advantage: The Seal U’s plug-in hybrid system allows drivers to use electric power for daily commuting while maintaining the ability to travel long distances using gasoline. This eliminates range anxiety while maximizing fuel efficiency.

BYD Sealion 7 Pricing

The Sealion 7 is BYD’s flagship SUV, offering premium features, spacious interior, and advanced technology. This model competes in the premium SUV segment with models like the Tesla Model Y and BMW iX3.

Comfort RWD Trim: The rear-wheel drive Comfort trim ranges from £44,990-£46,990 in the UK or approximately €48,000 in France. This trim provides an accessible entry point to the Sealion 7 lineup while maintaining premium features and spacious interior.

Design AWD Trim: The all-wheel drive Design trim ranges from £49,290-£51,990 in the UK. This trim adds AWD capability, enhanced performance, and premium interior materials. It’s ideal for buyers seeking additional traction and performance.

Excellence AWD Trim: The top-tier Excellence trim ranges from £57,290-£58,990 in the UK. This trim includes maximum performance output, premium Nappa leather, massage seats, panoramic sunroof, and all available technology features.

Market Availability: Customer deliveries of the Sealion 7 began in the UK in April 2025. The model represents BYD’s most premium SUV offering and demonstrates the brand’s capability in the luxury segment.

BYD Han Pricing

The BYD Han premium luxury sedan competes with Mercedes-Benz EQS and BMW i7, offering exceptional value in the luxury segment.

Base Trim: Starts at €60,000 in France or €71,000 in Germany. Features 85.4 kWh battery for extended range.

Market Availability: Available in select markets including Germany and France, representing BYD’s most premium offering.

BYD Tang Pricing

The BYD Tang full-size premium SUV offers exceptional space and luxury. The 2025 Flagship model starts at €60,000 in France (some sources indicate €72,000). Features massive 108.8 kWh battery (previous models: 86.4 kWh) for exceptional range, with all premium features including advanced driver assistance and cutting-edge technology.

Country Price Comparison

BYD Europe price varies significantly across different markets due to local taxes, import duties, dealer margins, and promotional strategies. Understanding these differences helps buyers make informed decisions.

UK vs Germany vs France Pricing

United Kingdom: Competitive pricing with Dolphin Surf at £18,650 and Atto 2 at £30,850. Prices quoted OTR (On The Road) including VAT. Retailer discounts common (Atto 3: £2,000-£3,000 off). PCP finance widely available.

Germany: Promotional Aktionspreise reduce catalogue prices by €2,000-€4,000. Dolphin Surf Active: €19,990 (promotional, regular €22,990). Atto 2 Active: €29,990 (promotional, regular €31,990). BYD’s largest European market with aggressive pricing.

France: Competitive pricing with Dolphin Surf at €19,990 (promotional) and Seal U Design at €38,600. Early adopter market with strong dealer networks and competitive financing.

Price Variations: Differences range from €1,000-€5,000 by model and trim. Germany often most affordable due to promotions; UK benefits from retailer discounts.

Trim Level Comparison

Understanding BYD’s trim level structure helps buyers choose the right model for their needs and budget. Each trim level builds upon the previous, adding features, range, and performance.

Standard Equipment by Trim

Entry Level (Active/Boost): Includes 12.8-inch rotatable touchscreen, wireless charging, 8-speaker audio, voice control, V2L technology, heat pump, parking sensors, rearview camera, adaptive cruise control, lane-keeping assist, and emergency braking. Range: 200-300 km WLTP.

Mid Level (Comfort/Design): Adds larger battery, extended range (300-500 km WLTP), 360-degree camera, LED headlights, heated/ventilated front seats (Design), powered boot lid, larger touchscreen (15.6-inch), upgraded ambient lighting, and privacy glass. Best balance of features and value.

Top Level (Excellence/Design AWD): Includes AWD (where available), highest performance, premium materials, massage seats, Nappa leather, panoramic sunroof, 31-color ambient lighting, and maximum range (400-600 km WLTP). Pinnacle of BYD’s offerings.

Options and Equipment Pricing

BYD offers various options and equipment packages to customize vehicles, though many features are included as standard compared to competitors.

Optional Extras and Packages

Paint Colors: Standard colors include Atlantis grey, Jet black, Surfing blue, Urban grey, Coral pink, Skiing white, and Cream white. Metallic paint standard on most colors (except white), included in base price—excellent value vs competitors charging €500-€1,000.

Wheel Options: Standard sizes range from 17-inch (entry trims) to 19-inch (higher trims). Aftermarket packages available from €279.99-€1,259.99, though standard wheels included.

Interior Accessories: Available accessories include interior organizers (€14.99-€49.99), trunk mats, screen protectors, and floor mats.

Technology Packages: Upgrades vary by model and market. Common options include wireless charging (often standard), premium audio, advanced driver assistance, and panoramic sunroofs (select models). Many advanced features included as standard.

Recent Price Changes and Deals

BYD has implemented several significant price changes and promotional offers throughout 2025, reflecting competitive market conditions and the brand’s aggressive growth strategy.

2025 Price Cuts and Promotions

May 2025: Dolphin Surf launched at €19,990 (promotional, regular €22,990) until end of June 2025. BYD implemented 5-15% price reductions across models in Germany (Atto 3, Dolphin, Seal), sparking EV price wars and helping BYD surpass Tesla in European BEV sales.

March 2025: Atto 2 launched at €29,990-€31,690 in initial markets (Netherlands, France) with promotional pricing.

Q1 2025: Sealion 7 customer deliveries began in UK in April 2025.

Current Deals and Offers

Dolphin Surf: Active trim discounted at €19,990 (regular €22,990) until end of June 2025 in Germany/France.

Atto 2: German Aktionspreise on Active (€29,990, regular €31,990) and Boost (€32,990, regular €34,990). UK buyers ordering before 30 September 2025 receive five years free maintenance.

Seal: Belgian promotional pricing on Comfort (€39,313, catalogue €41,500) and Design (€44,044, catalogue €48,400).

Atto 3: UK retailer discounts reduce Comfort to £35,485.60 and Design to £37,366.60 (savings £2,000-£3,000).

Financing Options: Lease rates from €209/month (Dolphin Surf), €249/month (Dolphin), €259/month (Atto 2), €399/month (Seal U DM-i), €459/month (Seal), €499/month (Sealion 7). PCP offers available across all models.

Where to Buy

BYD vehicles are available through official dealer networks across Europe, with online configurators and local dealerships providing pricing and ordering options.

Official BYD Dealers

BYD maintains official dealer networks across UK, Germany, France, Netherlands, Belgium, and other countries. Dealers provide test drives, vehicle configuration, pricing information, and after-sales support. Contact local dealers for current pricing as promotional offers and dealer-specific discounts may apply.

Online Configurator

BYD offers online configurators on official country websites (byd.com/uk, byd.com/de, byd.com/fr, byd.com/eu) for vehicle configuration, pricing, and purchase initiation. Configurators provide up-to-date pricing and allow exploration of trim levels and options before visiting dealers.

Important Note: Prices are subject to change and may vary by dealer. Promotional pricing and discounts are time-limited. Always confirm final pricing with official BYD dealers or configurators before making purchase decisions. The BYD price list Europe provided here reflects January 2026 pricing, but actual dealer prices may differ based on local promotions, dealer discounts, and market conditions.

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This comprehensive BYD Europe price guide covers all available models, trim levels, and pricing variations across major European markets. For the most current pricing and availability, visit official BYD websites or contact local authorized dealers.