Zeekr 001 Review 2026: Premium Chinese GT for Europe

The Zeekr 001 represents a bold statement from Chinese electric vehicle manufacturer Zeekr: a premium shooting brake that challenges established European luxury brands at a fraction of the cost. With its distinctive design, impressive performance credentials, and generous standard equipment, the 001 has garnered significant attention across European markets since its 2023 launch. After extensive analysis of expert reviews, owner experiences, and technical specifications, our verdict is clear: the Zeekr 001 delivers exceptional value and premium features, though it suffers from software polish issues that prevent it from matching the refinement of its German rivals. For buyers seeking a distinctive, well-equipped electric shooting brake without Porsche Taycan pricing, the 001 presents a compelling proposition, earning a strong 4.5/5 rating.

Quick Specifications

Specification	Long Range RWD	Privilege AWD	Performance AWD
Power	268 hp (200 kW)	537-544 hp (400 kW)	537-544 hp (400 kW)
Torque	343 Nm	686-768 Nm	686-768 Nm
Drive	Rear-wheel drive	All-wheel drive	All-wheel drive
0-62 mph	7.2 seconds	3.8 seconds	3.8 seconds
Top Speed	124 km/h (77 mph)	200 km/h (124 mph)	200 km/h (124 mph)
Range (WLTP)	620 km (385 miles)	580 km (360 miles)	590 km (367 miles)
Battery	100 kWh (140 kWh optional)	100 kWh (140 kWh optional)	100 kWh (140 kWh optional)
Max Charging	200 kW DC	200 kW DC	200 kW DC
Germany Price	From €59,990	From €59,990	From €59,990

Introduction: Zeekr 001 Overview

The Zeekr 001 stands as the world’s first mass-produced electric shooting brake, combining the practicality of an estate with the sleek profile of a coupe. Launched in Europe in 2023, the 001 represents Zeekr’s flagship model and demonstrates the brand’s ambition to compete directly with premium European manufacturers. Built on Geely’s Sustainable Experience Architecture (SEA) platform, the 001 combines cutting-edge electric vehicle technology with distinctive styling that sets it apart from conventional SUVs and sedans.

Zeekr has positioned the 001 as a budget-friendly alternative to the Porsche Taycan Sport Turismo, offering similar shooting brake styling and premium features at significantly lower pricing. With German entry pricing starting at €59,990 (up from €44,990 in 2024), the 001 still represents substantial value compared to Porsche’s premium pricing structure. The 001 competes in the premium electric vehicle segment, targeting buyers who appreciate distinctive design, advanced technology, and strong performance credentials.

The Zeekr 001 launched in European markets in 2023, with availability across Sweden, Netherlands, Belgium, France, Germany, and Norway. German deliveries began in January 2025. Right-hand drive versions are expected within a couple of years.

Design & Shooting Brake Styling

The Zeekr 001’s exterior design immediately distinguishes it from competitors. The shooting brake profile creates a unique silhouette that combines coupe-like elegance with estate practicality. Distinctive design elements include turquoise side mirrors that add a playful touch to the otherwise sophisticated exterior, along with striking LED lighting signatures. With a drag coefficient of 0.23 Cd, the 001 achieves excellent aerodynamic efficiency that contributes to its impressive range figures.

Step inside the Zeekr 001, and you’re greeted by an interior that genuinely feels premium. The 2025 model updates introduced significant improvements, including real buttons replacing haptic controls on the steering wheel—a welcome change that addresses usability concerns from earlier models. Materials have been upgraded to include leather and Alcantara surfaces, creating a luxurious ambience that rivals established premium brands. The cabin feels spacious and airy, with excellent headroom both front and rear despite the shooting brake’s sloping roofline.

The Zeekr 001’s technology suite represents one of its strongest selling points. The centerpiece is a 16-inch swiveling infotainment display that can rotate between portrait and landscape orientations. However, reviewers still note software glitches that affect the user experience. Startup times can be slow—up to a minute for control screens to appear—which represents a significant usability concern. User profile settings don’t always save customizations properly, and ambient lighting bugs have been reported by owners.

Beyond the main display, the 001 includes an 8.8-inch digital instrument panel and a 24.3-inch augmented reality head-up display. Standard equipment is generous across all trims, including over-the-air software updates, active air suspension, variable gear ratio steering, heated and ventilated seats with massage functions, and an advanced camera system with 11 high-resolution 8-megapixel cameras.

The shooting brake design delivers genuine practicality advantages. Cargo capacity is generous, and the 3-meter wheelbase contributes to impressive interior dimensions, creating a spacious cabin that feels more accommodating than many competitors.

Performance & Driving Experience

The Zeekr 001 offers three distinct powertrain configurations in European markets. The entry-level Long Range RWD features a single rear-mounted motor producing 268 hp (200 kW) and 343 Nm of torque, with a 0-62 mph time of 7.2 seconds. The Privilege AWD and Performance AWD models elevate performance dramatically with dual motors and all-wheel drive, producing 537-544 hp (400 kW) and 686-768 Nm of torque, delivering genuinely impressive acceleration with a 0-62 mph time of 3.8 seconds.

Behind the wheel, the AWD models deliver neck-snapping acceleration that never fails to impress. The instant torque delivery characteristic of electric motors makes overtaking effortless. Top speed is limited to 200 km/h (124 mph) for AWD models, which is sufficient for European motorway driving but falls short of some competitors’ higher limits.

Range capabilities represent one of the Zeekr 001’s strongest attributes. The Long Range RWD model achieves an impressive 620 km (385 miles) WLTP range, with real-world testing suggesting owners can expect approximately 350-370 miles in typical European driving conditions. The Privilege AWD model delivers 580 km (360 miles) WLTP, with real-world range typically falling between 310-330 miles. An optional 140 kWh CATL Qilin battery extends range to up to 1,000 km (621 miles), though this upgrade’s availability and pricing in European markets remain unclear.

Efficiency is competitive, with combined power consumption of 17.3-18.5 kWh/100km earning the 001 a 5-star Green NCAP rating—the highest possible environmental efficiency rating.

The Zeekr 001 features an 800V high-voltage electrical architecture that supports ultra-fast DC charging. The system supports charging at up to 200 kW, allowing the battery to charge from 10-80% in under 30 minutes under ideal conditions. The system can add approximately 120 km (75 miles) of range in just 5 minutes, making long-distance travel practical.

The Zeekr 001 features active air suspension that provides excellent ride comfort, effectively absorbing road imperfections and creating a refined, quiet driving experience. However, the 001 prioritizes comfort over dynamic handling. While perfectly capable for everyday driving, the car lacks the sharpness and precision found in premium European rivals like the Porsche Taycan. For buyers seeking a comfortable, refined electric shooting brake, this won’t be an issue. Those prioritizing driving engagement may find the 001 somewhat disappointing compared to German rivals.

Specifications & Technical Details

The Zeekr 001 utilizes a 100 kWh battery pack as standard across all trims, with an optional 140 kWh CATL Qilin battery extending range to up to 1,000 km (621 miles). The 800V high-voltage architecture supports DC fast charging at up to 200 kW. The Zeekr 001 measures 4,955 mm in length with a 3,005 mm wheelbase, with a drag coefficient of 0.23 Cd.

The 2025 model year introduced significant updates, including real buttons on the steering wheel, a 16-inch swiveling display, leather and Alcantara interior materials, and the Haohan Smart Driving 2.0 autonomous driving system with dual Nvidia OrinX chips (508 TOPS).

Pricing & Trim Levels

The Zeekr 001 launched in European markets with German pricing starting at €59,990 for 2025 deliveries (up from €44,990 in 2024). Despite this increase, the 001 still represents substantial value compared to premium European competitors.

The Long Range RWD serves as the entry-level model, prioritizing range and efficiency. The Privilege AWD represents the most popular trim, combining dual-motor all-wheel drive performance with premium features. The Performance AWD serves as the top model. Standard equipment is generous across all trims, including advanced infotainment systems, comprehensive driver assistance features, and premium interior materials.

Zeekr 001 vs Porsche Taycan Comparison

The Zeekr 001’s most significant advantage lies in pricing, undercutting the Porsche Taycan Sport Turismo by a substantial margin. The Porsche Taycan delivers superior performance credentials, with the Taycan Turbo S achieving 0-100 km/h in 2.7 seconds and 884 hp (650 kW). However, the 001’s capabilities remain impressive and more than sufficient for most driving scenarios.

The Zeekr 001 offers superior range capabilities, particularly with the optional 140 kWh battery extending range to 1,000 km (621 miles). Both vehicles offer premium interiors, though the Zeekr 001 counters with generous standard equipment and innovative features like the swiveling infotainment display.

The choice depends on priorities. The Taycan delivers superior performance, more sophisticated suspension and braking systems, and established brand prestige at a significant price premium. The Zeekr 001 offers exceptional value, impressive range capabilities, and distinctive styling at a fraction of the Taycan’s cost.

Zeekr 001 vs Tesla Model S Comparison

The Zeekr 001 likely offers more accessible pricing compared to the Tesla Model S. The Tesla Model S Plaid delivers superior performance credentials, with 1,020 hp and 0-100 km/h in 2.1 seconds. However, the 001’s upcoming 2026 top variant promises 680 kW and 0-100 km/h in 2.83 seconds, narrowing the performance gap.

Both vehicles offer competitive range capabilities, with the Zeekr 001 achieving up to 385 miles (Long Range RWD). The 001 offers larger dimensions with a 3-meter wheelbase, providing more interior space and headroom. The shooting brake design offers practical cargo advantages over the sedan body style. The 001 includes a 5-year/100,000 km warranty, while the Model S counters with Tesla’s established Supercharger network and advanced Autopilot system.

Safety & Euro NCAP Rating

The Zeekr 001 achieved a maximum 5-star Euro NCAP safety rating in 2024, tested under the more stringent 2024 assessment protocols. The 001 includes comprehensive safety systems, including a 720-degree all-around safety body structure utilizing ultra-high-strength thermal formed steel. Seven airbags are standard, designed to remain fully inflated for up to 6 seconds during crashes.

Active safety systems include advanced Autonomous Emergency Braking (AEB), Lane Keep Assistant (LKA), and a Driver Monitoring System (DMS). The vehicle features 11 high-resolution 8-megapixel cameras for continuous safety monitoring. In addition to the 5-star Euro NCAP rating, the Zeekr 001 achieved a 5-star Green NCAP rating in May 2024, with combined power consumption of 17.3-18.5 kWh/100km.

Real Owner Experiences & Reviews

Expert reviews consistently praise the Zeekr 001’s value proposition, distinctive design, and impressive range capabilities. Top Gear awarded the 001 a 5-star rating, positioning it as a budget-friendly alternative to the Porsche Taycan Sport Turismo. However, expert reviews also highlight software glitches and usability concerns that prevent the 001 from matching the refinement of established premium competitors.

Owner experiences reflect the expert review consensus. Positive aspects include premium feel and build quality that exceeds expectations, strong performance and excellent range. However, owners consistently report software and usability issues: slow startup times (up to a minute for control screens to appear), user profile settings that don’t save properly, ambient lighting bugs, overly aggressive driver assistance systems, poor regenerative braking modulation, and overly complicated controls for simple functions.

These issues don’t represent fundamental flaws but rather software polish problems that could be addressed through over-the-air updates. The underlying vehicle quality and performance remain strong.

Pros & Cons

Key Advantages

The Zeekr 001’s most significant advantage lies in its exceptional value proposition, offering premium features and distinctive shooting brake styling at a fraction of Porsche Taycan pricing. Premium interior materials, including leather and Alcantara surfaces, create a luxurious ambience. Strong performance credentials—particularly in AWD models—deliver impressive acceleration.

Excellent range capabilities place the 001 among the best-in-class, with the Long Range RWD achieving up to 385 miles WLTP. Ultra-fast charging capabilities, supported by the 800V electrical architecture, make long-distance travel practical. Advanced technology features, including dual Nvidia OrinX chips for autonomous driving, position the 001 at the forefront of electric vehicle technology. Maximum 5-star Euro NCAP and Green NCAP ratings demonstrate excellent safety credentials and environmental efficiency.

Areas for Improvement

Software polish represents the 001’s primary weakness. Slow startup times, user profile settings that don’t save properly, and ambient lighting bugs create frustration. Driver assistance systems require calibration improvements, with overly aggressive lane-keeping. Regenerative braking modulation feels poor, and controls for simple functions can be overly complicated.

Pricing increased significantly from 2024 (€44,990 to €59,990), though it remains compelling compared to premium European competitors. Limited availability in European markets may restrict access, and right-hand drive versions aren’t yet available.

Verdict & Who Should Buy

The Zeekr 001 earns a strong 4.5/5 rating, representing a compelling luxury electric shooting brake that successfully challenges established premium competitors. The combination of distinctive design, impressive performance, excellent range, and generous standard equipment creates a compelling package that delivers exceptional value. However, software polish issues prevent the 001 from achieving a perfect rating.

The Zeekr 001 appeals to buyers seeking a premium electric shooting brake at a fraction of Porsche Taycan cost, distinctive design that stands out from conventional SUVs and sedans, and excellent value with generous standard equipment. Buyers seeking excellent range and ultra-fast charging capabilities will benefit from the 001’s impressive range figures and 800V charging architecture.

Buyers requiring polished, bug-free software experience may find the 001’s software glitches frustrating. Those needing extensive dealer network and service support may prefer established European brands. Drivers who prefer simple, intuitive controls may find the 001’s complex infotainment system challenging.

The Zeekr 001 represents a compelling choice for buyers seeking premium electric vehicle features and distinctive styling without premium European pricing. Software polish issues prevent the 001 from achieving perfection, but they don’t undermine the fundamental value proposition. For buyers willing to accept some software quirks in exchange for exceptional value, distinctive design, and impressive capabilities, the 001 presents a compelling alternative to established premium competitors.