Zeekr Europe: Complete Brand Guide 2026

Zeekr Europe represents Geely Holding Group’s ambitious entry into the premium electric vehicle market. Since launching in Europe in 2023, Zeekr has positioned itself as a global luxury electric mobility technology brand, emphasizing cutting-edge design, ultra-fast charging capabilities, and exceptional performance. This comprehensive guide covers everything you need to know about Zeekr Europe, from the innovative SEA platform technology to the direct-to-customer sales model and comprehensive Zeekr 001 review insights.

📅 Last Updated: January 2026

Quick Reference: Zeekr Europe at a Glance

Specification	Details
Parent Company	Geely Holding Group
Founded	2021
Europe Entry	2023
Europe Headquarters	Amsterdam, Netherlands
Models Available	4 models (Zeekr 001, Zeekr X, Zeekr 7X, Zeekr 007 GT)
Available Countries	13 European countries
Key Technology	SEA (Sustainable Experience Architecture) platform
Sales Model	Direct-to-customer with flagship stores
Charging Network	650,000+ charge points via Plugsurfing partnership
Warranty	5 years/100,000 km (extendable to 10 years/200,000 km)

Zeekr’s European Strategy: Premium Luxury Positioning

Zeekr entered the European market in 2023 with a clear premium luxury positioning, targeting high-end EV buyers seeking exceptional performance, ultra-fast charging, and cutting-edge technology. The brand’s European strategy focuses on corporate and fleet buyers, leveraging Germany as Europe’s largest company car market.

Direct-to-Customer Sales Model

Unlike traditional automotive brands, Zeekr employs a direct-to-customer sales model with flagship stores and certified service partners rather than traditional dealership networks. This approach allows Zeekr to maintain control over the customer experience while offering personalized service and support.

European Design Input

Zeekr vehicles benefit from European design input through a dedicated design center in Gothenburg, Sweden, led by Stefan Sielaff. This European influence ensures vehicles are specifically tuned for European road conditions, with steering, damping, and pedal calibration designed for long motorway stretches and high annual mileage.

Market Expansion Plans

Zeekr plans to expand to Germany, France, Italy, Spain, and the UK by 2027, aiming to cover the majority of Western European countries by 2026. The company is actively planning to expand its service network to 100 service centers in Germany by Q2 2026.

Key Technology: SEA Platform

The Sustainable Experience Architecture (SEA) platform forms the foundation of Zeekr’s technological advantage. This modular platform enables:

• Ultra-fast charging: 13-30 minutes for 10-80% charge depending on model
• 800V electrical architecture: Doubling traditional 400V systems
• Cell-to-body construction: Enhanced structural rigidity and safety
• European-focused tuning: Optimized for European road conditions

The SEA platform is shared with other Geely Group vehicles, including the Volvo EX30, demonstrating proven technology with European validation.

Complete Zeekr Model Lineup in Europe

Zeekr offers four models in Europe, each targeting different segments of the premium EV market:

Zeekr 001: The Shooting Brake

The Zeekr 001 stands as the world’s first mass-produced electric shooting brake, combining sports car performance with practical space. Available in three variants:

• Long Range RWD: 200 kW (272 hp), 620 km WLTP range, €54,990-67,990
• Privilege AWD: 400 kW (544 hp), 585 km WLTP range, 3.8 seconds 0-100 km/h
• Performance AWD: 400 kW (544 hp), 594 km WLTP range, performance-tuned suspension

The Zeekr 001 has received strong Zeekr 001 review feedback for its unique design, exceptional performance, and ultra-fast charging capabilities. Owners praise its combination of practicality and sports car dynamics.

Zeekr X: Compact Premium SUV

The Zeekr X represents Zeekr’s entry into the compact SUV segment, competing with the Volvo EX30 and Smart #1. Available in three variants:

• Core RWD: 49 kWh battery, 330 km WLTP range, €37,990
• Long Range RWD: 69 kWh battery, 446 km WLTP range, 24.3-inch AR HUD
• Privilege AWD: 69 kWh battery, 425 km WLTP range, 3.8 seconds 0-100 km/h

The Zeekr X achieved a five-star Euro NCAP rating in 2024, earning the Best in Class Award for Small SUV and Pure Electric Vehicles.

Zeekr 7X: Mid-Size Premium SUV

The Zeekr 7X launched in January 2025 as Zeekr’s mid-size SUV offering. Available in three variants:

• Core RWD: 75 kWh LFP battery, 480 km WLTP range, €52,990-54,990
• Long Range RWD: 100 kWh NMC battery, 615 km WLTP range, €58,950
• Privilege AWD: 100 kWh NMC battery, 543 km WLTP range, 3.8 seconds 0-100 km/h

The Zeekr 7X features industry-leading 13-minute 10-80% charging capability and achieved a five-star Euro NCAP rating in 2025.

Zeekr 007 GT: Performance Sedan

The Zeekr 007 GT represents Zeekr’s performance sedan, launched in 2025. Available in two variants:

• RWD Standard Range: 75 kWh battery, ~550-600 km WLTP range, €50,000-55,000
• AWD Performance: 100 kWh battery, ~680-700 km WLTP range, 2.84 seconds 0-100 km/h, €62,000-70,000

The 007 GT features a 35.5-inch AR-HUD (largest in class) and 15-minute charging adds 610 km range.

Zeekr Europe Pricing: Complete Price Guide

Understanding Zeekr Europe pricing requires considering regional variations and model specifications:

Germany Pricing

• Zeekr 001: €59,990 (base)
• Zeekr X: €37,990 (Core RWD)
• Zeekr 7X: €54,990 (Core RWD) / €58,950 (Long Range RWD)

Netherlands Pricing

• Zeekr 001: €54,990
• Zeekr X: €44,990
• Zeekr 7X: €52,990 (Core RWD)

Norway Pricing

• Zeekr 7X: 539,900 NOK (~€45,970)

Sweden Pricing

• Zeekr 7X: 579,000 SEK (~€50,530)

Zeekr employs premium pricing consistent with its luxury positioning, competing with established premium brands like Porsche, Audi, and BMW rather than mass-market EVs.

Ultra-Fast Charging: Zeekr’s Competitive Advantage

Zeekr’s ultra-fast charging capabilities represent a key competitive advantage:

• Zeekr 7X: 13 minutes for 10-80% charge (Core RWD variant)
• Zeekr 001: 30 minutes for 10-80% charge
• Zeekr X: 29 minutes for 10-80% charge
• Zeekr 007 GT: 15 minutes adds 610 km range

This charging speed significantly reduces range anxiety and makes long-distance travel more practical compared to competitors requiring 30-45 minutes for similar charging.

Charging Network: Plugsurfing Partnership

Zeekr has partnered with Plugsurfing to provide access to over 650,000 charge points across 27 European countries. This comprehensive network ensures Zeekr owners can easily find charging stations throughout Europe, with seamless payment integration through the Zeekr app.

Euro NCAP Safety Ratings: Zeekr’s Commitment to Safety

Zeekr models have achieved exceptional Euro NCAP safety ratings:

Five-Star Rated Models

Zeekr 7X (2025)

• Adult Occupant Protection: 91%
• Child Occupant Protection: 90%
• Vulnerable Road User Protection: 78%
• Safety Assist: 83%
• Perfect whiplash protection score
• Full marks for crash test performance with child dummies

Zeekr X (2024)

• Adult Occupant Protection: 91%
• Child Occupant Protection: 90%
• Vulnerable Road User Protection: 84%
• Safety Assist: 83%
• Best in Class Award - Small SUV and Pure Electric Vehicles

Zeekr 001 (2024)

• Five-star Euro NCAP rating
• 720-degree all-around safety body structure
• Ultra-high-strength thermal formed steel

These ratings demonstrate Zeekr’s commitment to meeting the highest European safety standards, addressing concerns about new automotive brands.

Zeekr Ecosystem: Comprehensive Services

Zeekr offers a comprehensive ecosystem of services:

Zeekr Care

Lifetime peace of mind with comprehensive warranty and service support.

Zeekr Power

Seamless EV charging with access to 650,000+ charge points across Europe.

Zeekr Connected

Mobility services including remote vehicle access, OTA updates, and intelligent route planning.

Zeekr Finance

Flexible payment solutions to make Zeekr ownership accessible.

Where to Buy: Zeekr Europe Sales Network

Zeekr operates through a direct-to-customer model with flagship stores and certified service partners across 13 European countries:

• Sweden
• Netherlands
• Norway
• Germany
• Denmark
• France
• Belgium
• Switzerland
• Greece
• Romania
• Slovenia
• Croatia
• Bulgaria

Purchase Methods

1. Zeekr Flagship Stores: Physical locations offering test drives and personalized service
2. Online Configurator: Configure your vehicle online at zeekr.eu
3. Certified Service Partners: Authorized service locations for maintenance and support

Service Network

Zeekr is expanding its service network, with plans for 100 service centers in Germany by Q2 2026. The company operates Zeekr Hi-Tech Service Centers and authorized service workshops across Europe.

Local Production: European Manufacturing Plans

Zeekr is actively considering European production facilities to circumvent EU tariffs of 19.9% on Geely-made vehicles imported from China. CEO Andy An confirmed the company is actively proceeding with localization work in Europe and will make an announcement at the right time.

Potential production locations include:

• Existing Geely or Volvo plants in Belgium (which produces Volvo EX30 on the same SEA platform)
• Sweden facilities

This localization would eliminate tariff concerns and potentially reduce pricing for European customers.

Zeekr Europe: Pros and Cons

Based on comprehensive Zeekr 001 review feedback and market analysis:

Pros

✅ Ultra-Fast Charging: Industry-leading charging speeds (13-30 minutes for 10-80%)

✅ Exceptional Performance: 0-100 km/h in 3.3-3.8 seconds across lineup

✅ Premium Design: European design input from Gothenburg design center

✅ Comprehensive Safety: Five-star Euro NCAP ratings across models

✅ Extensive Charging Network: 650,000+ charge points via Plugsurfing partnership

✅ Direct Sales Model: Personalized customer experience

✅ Advanced Technology: SEA platform, 800V architecture, cell-to-body construction

✅ Comprehensive Warranty: 5 years/100,000 km (extendable to 10 years/200,000 km)

✅ European Tuning: Vehicles specifically tuned for European road conditions

Cons

⚠️ Premium Pricing: Higher price points compared to mass-market EVs

⚠️ Limited Model Range: Only four models available (though expanding)

⚠️ Service Network: Still expanding, may be limited in some areas

⚠️ Brand Recognition: Newer brand with limited awareness compared to established premium brands

⚠️ Direct Sales Model: May be unfamiliar to customers used to traditional dealerships

⚠️ EU Tariffs: Currently subject to 19.9% tariffs (may be resolved with local production)

Real-World Zeekr 001 Review: Owner Experiences

Zeekr 001 owners report exceptional performance and charging speed. The shooting brake design provides practical space while maintaining sports car dynamics. Ultra-fast charging significantly reduces long-distance travel time compared to competitors.

Owners praise:

• Exceptional build quality and premium interior materials
• Ultra-fast charging making long trips practical
• Unique shooting brake design combining practicality and style
• Comprehensive ADAS features and safety systems

Warranty and After-Sales Support

Zeekr offers comprehensive warranty coverage:

• Vehicle Warranty: 5 years/100,000 km (extendable to 10 years/200,000 km with recommended service)
• Battery Warranty: 8 years/200,000 km
• 24/7 Assistance: Premium customer support with round-the-clock assistance

Frequently Asked Questions

What makes Zeekr different from other EV brands?

Zeekr combines premium luxury positioning with ultra-fast charging (13-30 minutes for 10-80%), exceptional performance (3.3-3.8 seconds 0-100 km/h), and European design input. The SEA platform and direct sales model differentiate Zeekr from competitors.

How fast can Zeekr vehicles charge?

Zeekr 7X charges 10-80% in 13 minutes (Core RWD), Zeekr 001 in 30 minutes, Zeekr X in 29 minutes, and Zeekr 007 GT adds 610 km range in 15 minutes. This is significantly faster than most competitors.

Where can I buy a Zeekr in Europe?

Zeekr operates through flagship stores and certified service partners across 13 European countries. Visit zeekr.eu to find your nearest location or configure online.

What is the Zeekr warranty coverage?

Vehicle warranty: 5 years/100,000 km (extendable to 10 years/200,000 km with recommended service). Battery warranty: 8 years/200,000 km.

How does Zeekr compare to Tesla?

Zeekr offers premium luxury positioning with ultra-fast charging and European design input. Tesla focuses on mass-market appeal. Zeekr’s direct sales model and comprehensive ecosystem services differentiate it from Tesla’s approach.

Will Zeekr produce vehicles in Europe?

Zeekr is actively considering European production facilities to avoid EU tariffs. Potential locations include existing Geely or Volvo plants in Belgium or Sweden.

What charging network does Zeekr use?

Zeekr partners with Plugsurfing, providing access to 650,000+ charge points across 27 European countries with seamless payment integration.

Related Guides

• Zeekr 001 Complete Guide
• Zeekr X Complete Guide
• Zeekr 7X Complete Guide
• Premium Electric Vehicles in Europe
• Ultra-Fast Charging Guide

Conclusion

Zeekr Europe represents Geely Holding Group’s ambitious entry into the premium electric vehicle market, combining cutting-edge technology, ultra-fast charging, and exceptional performance with European design input. With four models spanning shooting brake, compact SUV, mid-size SUV, and performance sedan segments, Zeekr offers premium luxury positioning targeting high-end EV buyers.

The brand’s direct-to-customer sales model, comprehensive ecosystem services, and partnership with Plugsurfing for charging infrastructure demonstrate a commitment to European market success. Positive Zeekr 001 review feedback and five-star Euro NCAP ratings across models validate Zeekr’s quality and safety credentials.

As Zeekr continues expanding its European operations and considers local production to avoid EU tariffs, the brand is well-positioned to capture significant market share in the premium EV segment. For consumers seeking exceptional performance, ultra-fast charging, and premium luxury positioning, Zeekr Europe provides compelling options that merit serious consideration alongside established premium brands.

Whether you’re seeking the unique shooting brake design of the Zeekr 001, the compact premium appeal of the Zeekr X, the practical mid-size SUV capabilities of the Zeekr 7X, or the performance sedan dynamics of the Zeekr 007 GT, Zeekr Europe offers premium electric vehicles that combine cutting-edge technology with European design sensibilities.

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This guide was last updated in January 2026. For the latest information, please check Zeekr’s official European website.