Omoda & Jaecoo Europe: Complete Brand Guide 2026

Omoda & Jaecoo Europe represent Chery Automobile’s ambitious dual-brand strategy for the European market. Launched in 2024, these twin export brands offer premium-value positioning with intelligent and electric vehicles at accessible price points. With local production in Barcelona, Spain, a 7-year unlimited mileage warranty, and rapid expansion across Europe, Omoda & Jaecoo are establishing themselves as serious contenders in the European automotive market. This comprehensive guide covers everything you need to know about Omoda Europe and Chery Europe, from the Barcelona factory to model lineups and buying considerations.

📅 Last Updated: January 2026

Quick Reference: Omoda & Jaecoo Europe at a Glance

Specification	Details
Parent Company	Chery Automobile
Founded	2022-2023
Europe Entry	2024
Headquarters	Wuhu, Anhui, China
Europe Markets	6 countries (expanding to 20+ by 2026)
Models Available	4 Omoda models (5, E5, 7, 9)
Local Production	Barcelona, Spain (CKD assembly from Feb-Mar 2026)
Production Capacity	200,000 vehicles annually by 2030
Key Technology	800V Electric Platform, Super Hybrid System (SHS)
Warranty	7 years / unlimited km
UK Market Share	2.38% (2025), 48,087 registrations

Omoda & Jaecoo: Dual-Brand Strategy

Omoda & Jaecoo employ a dual-brand strategy with complementary positioning:

Omoda Brand

Target: Lifestyle enthusiasts and younger buyers Positioning: Intelligent and electric vehicles at accessible premium price points Focus: Volume-oriented buyers seeking modern technology and design

Jaecoo Brand

Target: Urban elites Positioning: Premium off-road SUVs priced in the £30-£35k range Focus: Premium off-road enthusiasts seeking capability and luxury

This dual-brand approach allows Chery to target different market segments while leveraging shared technology and manufacturing resources.

European Expansion: Rapid Growth Strategy

Omoda & Jaecoo entered Europe in 2024 with ambitious expansion plans:

Current Markets (2025)

• Spain
• Italy
• Poland
• United Kingdom
• Netherlands
• Belgium

Expansion Plans

Expanding to more than 20 key European markets by 2026, establishing Barcelona factory for local production, opening R&D center in Turin, Italy in 2025, and expanding dealer network from 70+ UK locations to 130+ dealers across Europe by end of 2025.

UK Market Success

The UK market has shown exceptional success:

• 2025 Registrations: 48,087 vehicles
• Market Share: 2.38%
• Jaecoo 7: Fourth most popular retail car in UK

This rapid success demonstrates the brands’ appeal to European consumers.

Barcelona Factory: Local European Production

Omoda & Jaecoo’s Barcelona factory represents a significant commitment to European production:

Factory Details

• Location: Barcelona, Spain (Zona Franca - Free Trade Zone)
• Acquisition: Acquired by Chery
• Production Start: CKD (completely knocked down) production from February-March 2026
• Current Production: SKD (semi-knocked down) kits transitioning to full CKD
• Current Models: Omoda 5 EV and Jaecoo 5 EV (starting November 2025)
• Capacity: 200,000 vehicles annually by 2030
• Workforce: Expanding from 800 to over 3,000 employees

Production Capabilities

• Full CKD Production: Painting, welding, and complete assembly in-house
• Battery Assembly: Targeted to begin in 2026
• Other Models: Also manufactures Ebro brand models (S400, S700, S800) in combustion and plug-in hybrid versions

Local production eliminates EU tariff concerns and ensures supply chain efficiency for European customers.

Key Technology: 800V Platform and Super Hybrid System

Omoda & Jaecoo leverage advanced technology:

800V Electric Platform

• Next-generation high-voltage architecture: Doubling traditional 400V systems
• Charging Speed: 30-80% in approximately 15 minutes
• E0X Scalable Platform: Modular 800V base structure supporting both BEV and PHEV models

Super Hybrid System (SHS)

• Third-generation hybrid technology: 1.5L turbocharged engine with 18.3 kWh LFP battery
• Power Output: 255 kW (347 bhp)
• Torque: 525 Nm
• Fuel Efficiency: 403 mpg WLTP
• Total Range: 745 miles (1,200 km)

Future Technology

• Solid-State Battery Development: Targeting over 600 Wh/kg energy density for potential 1,000+ km driving ranges
• Silicon-Carbide (SiC) Power Electronics: Reducing heat and thermal losses in 800V systems

Complete Model Lineup in Europe

Omoda offers four models in Europe:

Omoda 5

Compact SUV available in petrol and hybrid variants:

• Launch: August 2024
• Price Range: €22,990-€31,000
• Powertrains: 1.6L petrol, Super Hybrid System (SHS-H)
• Euro NCAP: 5 stars (2022)

Omoda E5

Compact electric SUV:

• Launch: September 2024
• Price Range: €29,990-€42,000
• Battery: 61.1 kWh LFP
• Range: 430 km WLTP
• Euro NCAP: 5 stars (2024)

Omoda 7

Mid-size SUV available in petrol and PHEV variants:

• Launch: January 2026
• Price Range: €34,000-€38,500
• Powertrains: 1.6L petrol, PHEV with 18.3 kWh battery
• EV Range: 56 miles (90 km) WLTP (PHEV)

Omoda 9

Full-size SUV with Self-Charging Hybrid System:

• Launch: June 2025
• Price: £44,990
• Battery: 34.46 kWh
• EV Range: 93 miles (150 km) WLTP
• Power: 449 PS (330 kW)
• Euro NCAP: 5 stars (2025)

Omoda & Jaecoo Pricing: Complete Price Guide

UK Pricing

• Omoda 5: £25,235-£29,240
• Omoda E5: £33,055-£34,555
• Omoda 7: £29,915-£32,000+
• Omoda 9: £44,990

Spain Pricing

• Omoda 5: €22,990

Italy Pricing

• Omoda 5: €30,000

Netherlands Pricing

• Omoda E5: €29,990

Competitive premium-value positioning offers premium features at accessible price points (£25k-£35k range).

7-Year Unlimited Mileage Warranty

Omoda & Jaecoo offer an exceptional warranty:

• Vehicle Warranty: 7 years / unlimited km
• Battery Warranty: 8 years / 100,000 miles (E5) or 8 years / 160,000 km (PHEV models)

This warranty significantly exceeds industry standards, demonstrating confidence in build quality and providing peace of mind for customers.

Dealer Network and Service

Current Network

• UK: 70+ dealer locations
• Poland: 15 dealers
• Europe: Expanding to 130+ dealers by end of 2025

Service Partnerships

• Assurant (UK): Service plan partnership covering service and maintenance for all UK retailers
• Certified Service Centers: Comprehensive service network across markets

Strategic Partnerships

Omoda & Jaecoo have established key partnerships:

Repsol (Spain)

Comprehensive multi-energy agreement including:

• Electric recharging solutions
• Renewable fuels
• Solar power generation
• Energy efficiency projects

DHL Supply Chain (UK)

Long-term logistics partnership for:

• Warehousing of spare parts
• Accessories
• Components
• Batteries

CitNOW Group (UK)

Partnership providing franchised dealers with integrated CRM software through Dealerweb platform.

R&D Center: Turin, Italy

Omoda & Jaecoo are opening an R&D center in Turin, Italy in 2025:

• Purpose: Adapt models to European customer needs
• Focus: Meet homologation requirements
• Future Plans: Eventually develop designs exclusively for Europe

This investment demonstrates long-term commitment to the European market.

Omoda & Jaecoo: Pros and Cons

Pros

✅ 7-Year Unlimited Warranty: Exceptional warranty coverage exceeding industry standards

✅ Local European Production: Barcelona factory eliminates EU tariff concerns

✅ Competitive Pricing: Premium-value positioning at accessible price points

✅ Rapid Expansion: Strong UK market performance (2.38% market share)

✅ Advanced Technology: 800V platform, Super Hybrid System

✅ Comprehensive Dealer Network: 70+ UK dealers, expanding to 130+ across Europe

✅ Dual-Brand Strategy: Targeting different market segments effectively

✅ Strong Partnerships: Repsol, DHL, CitNOW Group

Cons

⚠️ Brand Recognition: Newer brands with limited awareness compared to established manufacturers

⚠️ Service Network: Still expanding, may be limited in some areas

⚠️ Model Range: Limited to four Omoda models currently

⚠️ Long-Term Reliability: As newer entrants, long-term reliability data still developing

⚠️ Market Coverage: Currently in 6 countries, expanding to 20+

Frequently Asked Questions

What is the difference between Omoda and Jaecoo?

Omoda targets lifestyle enthusiasts with intelligent and electric vehicles at accessible premium prices. Jaecoo targets urban elites with premium off-road SUVs priced £30-£35k.

Where are Omoda & Jaecoo vehicles manufactured?

Omoda & Jaecoo vehicles are manufactured in Barcelona, Spain (CKD assembly from Feb-Mar 2026) and China. The Barcelona factory will produce 200,000 vehicles annually by 2030.

What warranty do Omoda & Jaecoo offer?

Vehicle warranty: 7 years / unlimited km. Battery warranty: 8 years / 100,000 miles (EV) or 8 years / 160,000 km (PHEV).

How successful are Omoda & Jaecoo in Europe?

Omoda & Jaecoo achieved 48,087 UK registrations in 2025 (2.38% market share), with Jaecoo 7 becoming the fourth most popular retail car in the UK.

What charging technology do Omoda vehicles use?

Omoda E5 uses standard CCS2 charging (80 kW DC, 11 kW AC). Future models will feature 800V platform technology enabling 15-minute charging for 30-80% battery capacity.

Where can I buy Omoda & Jaecoo vehicles in Europe?

Omoda & Jaecoo are available through dealer networks in Spain, Italy, Poland, UK, Netherlands, and Belgium, expanding to 20+ markets by 2026.

Related Guides

• Omoda 5 Complete Guide
• Omoda E5 Complete Guide
• Omoda 7 Complete Guide
• Omoda 9 Complete Guide
• Chinese EV Brands in Europe

Conclusion

Omoda & Jaecoo Europe represent Chery Automobile’s ambitious dual-brand strategy for the European market, combining premium-value positioning with advanced technology and exceptional warranty coverage. With local production in Barcelona, rapid UK market success (2.38% market share), and expansion to 20+ markets by 2026, Omoda & Jaecoo are establishing themselves as serious contenders.

The 7-year unlimited mileage warranty, competitive pricing, and comprehensive dealer network demonstrate commitment to European customers. Advanced technology including the 800V platform and Super Hybrid System positions the brands competitively against established manufacturers.

For consumers seeking premium features at accessible price points with exceptional warranty coverage, Omoda Europe and Chery Europe offer compelling options in the competitive European automotive market.

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This guide was last updated in January 2026. For the latest information, please check Omoda & Jaecoo’s official European website.