MG Motor Becomes Europe's Best-Selling Chinese Auto Brand
MG Motor achieves 300,000+ European sales in 2025, capturing 2.3% market share and leading all Chinese automotive brands.
MG Motor, owned by Chinese automaker SAIC, has solidified its position as Europe’s best-selling Chinese automotive brand, with sales exceeding 300,000 vehicles in 2025.
2025 European Performance
| Metric | 2025 | 2024 | Change |
|---|---|---|---|
| Total Sales | 300,000+ | ~230,000 | +30% |
| Market Share | 2.3% | 1.7% | +0.6pp |
| Retail Partners | 1,300+ | 1,000+ | +30% |
Best-Selling Models
MG’s European lineup is led by:
MG4 EV
- Europe’s most affordable electric hatchback
- Strong value proposition vs VW ID.3
- Starting from €35,000
MG ZS EV
- Compact SUV segment leader
- Practical family choice
- Starting from €36,000
MG ZS Hybrid
- UK’s best-selling hybrid Q1 2025
- Appeals to EV-hesitant buyers
- Strong value vs Japanese rivals
Why MG Succeeds in Europe
1. British Heritage
MG’s UK origins (founded 1924) give it brand recognition that purely Chinese brands lack.
2. 7-Year Warranty
Industry-leading coverage beats Tesla (4 years), Hyundai (5 years), and most European brands.
3. Aggressive Pricing
MG consistently undercuts competitors by 20-30% while offering comparable features.
4. Dealer Network
1,300+ retail partners across Europe provide local service and support.
Regional Breakdown
| Market | Performance |
|---|---|
| UK | ZS Hybrid = best-selling hybrid Q1 2025 |
| Germany | Strong growth in competitive market |
| France | Expanding dealer network |
| Netherlands | MG4 EV popular choice |
| Spain/Italy | Growing presence |
Comparison to Other Chinese Brands
| Brand | European Sales (Est.) | Status |
|---|---|---|
| MG | 300,000+ | Market leader |
| BYD | 50,000+ | Growing rapidly |
| Zeekr | 10,000+ | Premium positioning |
| Xpeng | 10,000+ | Tech-focused |
| NIO | 5,000+ | Limited markets |
MG’s volume leadership reflects its mass-market pricing and British brand heritage.
Challenges Ahead
EU Tariffs
New EU tariffs on Chinese EVs (ranging from 7.8% to 35.3%) may impact pricing:
- MG: 20.7% additional tariff
- This could add €5,000-8,000 to prices
- MG is exploring European production
Increased Competition
- BYD expanding European presence
- Stellantis launching affordable Citroën ë-C3
- VW ID.2 coming in 2026
European Market Leadership
MG’s European success demonstrates:
- Chinese brands can succeed in Western markets
- British heritage helps overcome “made in China” skepticism
- Value pricing + strong warranty is a winning formula
MG continues to expand its European presence with new models and dealer network growth.
Looking Forward
MG is preparing for continued growth:
- New models including MG Cyberster roadster
- Exploring European manufacturing to avoid tariffs
- Expanding into more European markets
For more on MG’s vehicle lineup, see our MG Brand Overview.